OVERVIEW
Wall Street English is an international English language academy operating across multiple countries. Working as a freelance product designer with the digital agency Reason, I led the redesign of their online learning platform over four months.
THE PROBLEM
The existing platform served both teachers and students but wasn't designed for the distinct needs of either. Through interviews, observations, and card sorting exercises, we identified that the biggest opportunity sat with the teacher experience — teachers were managing heavy workloads under tight time constraints, with tools that slowed them down rather than helped.
RESEARCH & DISCOVERY
Through interviews, observations, and card sorting exercises, we identified that the core opportunity was the teacher experience — not the student side.
Teachers were:
Managing heavy workloads under tight class time limits
Lacking tools to efficiently run and manage sessions
Spending time on admin that could be automated or streamlined
Students needed a different experience entirely — more engaging, interactive, and progress-driven.
This distinction shaped the entire redesign. Rather than one platform trying to do everything for everyone, we designed two distinct experiences within a shared system.
PROCESS
Researched the existing platform to identify strengths, weaknesses, and user pain points
Mapped user journeys for both teacher and student experiences
Created wireframe prototypes to validate structure and content with stakeholders
Conducted user testing with teachers and students to validate design decisions
Built a full component library and responsive design system
WHAT I DELIVERED
A fully responsive learning platform redesigned for both teacher and student workflows
A future-proof design system with UI kit, components, and working prototypes
All components meeting WCAG accessibility guidelines
Separate interaction models for teacher efficiency and student engagement
Teachers and students needed fundamentally different experiences. Teachers needed speed and efficiency — less admin, faster class management, clearer tools. Students needed engagement — interactive learning, visible progress, and motivation to keep going.
PROCESS
Mapped user journeys for both teacher and student experiences
Created wireframe prototypes to validate structure and content with stakeholders
Conducted user testing with teachers and students to validate design decisions
Built a full component library and responsive design system
Design system
A full component library covering both teacher and student interfaces — built for consistency, accessibility, and handoff to engineering.
Custom iconography designed to work across languages and cultures — clarity and consistency for an international learner base.
OUTCOME
After the successful product design phase, Reason won the bid to build the platform — a direct validation of the design quality and the collaborative approach.
PROJECT LENGTH: 4 MONTHS