BRIEF
TrackActive Me is an app that helps you prevent and self-manage muscle, joint, and spine pain. It’s built by physical and occupational therapists. I worked as the lead product designer, responsible for the UX flow through to final product. Working alongside a dev team, project manager and co founders. I conducted research, built out user personas, user flows and created a full design system.
PROBLEM STATEMENT
It isn’t always possible to visit a physiotherapist in person. People need a quick and easy access method of diagnosis and treatment for physio injuries. A service built by experts and one which users can rely on for speed and ease of use.
HYPOTHESIS
We believe that having an-in depth chatbot diagnosis that can fully access the users' needs to injury problems will lead to an accurate diagnosis and a successful recovery plan. We will know this to be true when we see an increase in the rate of recovery amongst users.
Dashboard user flow
SUCCESS METRICS
Recovery Rate: Measure the rate at which users successfully recover from their muscle, joint, and spine pain after utilising the app's diagnosis and treatment features. This metric directly indicates the app's effectiveness in helping users achieve positive outcomes.
User Engagement: Track the level of user engagement with the app, including metrics such as daily or monthly active users, session duration, and frequency of app usage. Higher engagement levels demonstrate that users find value in the app and are actively utilising its features to manage their pain.
User Satisfaction: Gather user feedback through surveys, ratings, and reviews to assess their overall satisfaction with the app. This can help identify areas of improvement and measure user perception of the app's usability, effectiveness, and ease of use.
Completion Rate: Evaluate the percentage of users who complete the entire diagnosis and treatment process provided by the chatbot. A high completion rate suggests that users find the process intuitive and valuable enough to complete, indicating a positive user experience.
Reduction in Pain Levels: Implement a pain assessment scale to track the effectiveness of the app in reducing users' pain levels over time. This could involve periodic surveys or self-reporting by users to gauge the app's impact on their pain management.
Retention Rate: Monitor the percentage of users who continue to use the app over an extended period. A high retention rate signifies that users find ongoing value in the app's features and continue to rely on it for their pain prevention and self-management needs.
PROCESS
I conducted multiple rounds of usability testing to gather user feedback on each stage of the proposed prototype's. I identified sources of user error and frustration, user pain points, and areas of delight. I identified and implemented modifications to the prototype to improve the interaction design of the product.
FUTURE MILESTONES
Gamification can be an effective strategy to increase user engagement and usage within the app.
Progress Tracking and Achievements: Implement a system that allows users to track their progress in recovering from their pain or reaching their treatment goals. By gamifying the app and introducing badges, milestones, or levels as achievements when users complete certain tasks or reach specific milestones. This may encourage more users to stay engaged and motivated throughout their recovery journey.
Streaks and Daily Challenges: Encourage users to maintain a consistent routine by implementing streaks or daily challenges. This could involve completing a set number of exercises or stretches every day for a certain period. Streaks and daily challenges create a sense of commitment and motivate users to stay active within the app.
Rewards and Incentives: Offer rewards or incentives as users engage with the app and complete tasks. This can include virtual currency, discounts on related products or services, or unlocking exclusive content. Rewards provide users with a sense of accomplishment and can motivate them to continue using the app.
RESULT
The application was rolled out across IOS and android devices, and was successful in diagnosing user injuries and supplying suitable recovery plans. Further successful funding meant we could also build out the desktop application for corporate members. The desktop design follows a consistent look & feel of the mobile product. Working closely with the TAME team I produced a detailed design system to ensure a smooth and seamless handover to the TAME developers.
Track Active Desktop Prototype