TOC DESIGN
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Inclusive Capitalism

Designing the online experience for a not-for-profit organisation.

BRIEF

I joined the digital team at the award winning global communication firm Edelman. Tasked with creating a responsive website for their client ‘Inclusive Capitalism’, a not-for-profit organisation. My role was to facilitate the design of the UI along side the broader team at Edelman.

PROCESS

I built upon the existing branding to bring the site to life, introducing a pattern library and an iconography suite. I worked with the client to establish a user-focused journey through the use of a site map and wireframes, working closly with a developer throughout. I also created a suite of components that could be re-used throughout the design. 

RESULT

The result was a sophisticated, content rich website that effectively communicated the Inclusive Capitalism brand to the world through bold typography, full-width imagery and interactive video. I produced a set of flexible page templates and supplied detailed design kits to ensure a smooth and seamless handover to the developers.