Redesigning the online experience for a drinks subscription services that deliver bar quality cocktails to your home.
THE BRIEF
The site needed to hero the brands extensive and diverse range of bespoke spirits as well as the different membership options available for subscription. A creative direction needed to be implemented as well as a responsive site design that showcased recipes in an engaging and impactful way.
PROCESS
I created a number of key screens and responsive templates including an ecommerce store with a seamless checkout process. Having frequent reviews with the client to ensure that the creative direction complimented the brand vision, for a contemporary, fresh, and fun experience ensured the success of the project.
RESULT
Using a bright colour palette, consistent typography rules and playful iconography, I designed an experience that enabled The Cocktail Club to have a more engaging and impactful online presence. Additionally, I provided a design system and style guide to ensure a successful build.
