TOC DESIGN
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TCLA

A visual identity brief for a corporate law school including a re-design of the company website.

 
 

BRIEF

The boutique creative agency 438 Marketing tasked me with the branding and responsive site design for their client The Corporate Law Academy.

 
 
 
 

PROCESS

Working closely with the 483 Marketing team, we mapped out the site and journey for each section, and created a wireframe prototype to validate the content and UI. From there we started to apply rules with colour, iconography and layout to make the design more intuitive and personalised to the newly created brand. I carefully chose a colour palette that would convey an air of sophistication and professionalism that the new brand embodied.

 
 
 

RESULT

The final outcome was a minimalist and scalable design that utilised bold typography and encapsulated the professional serivce provided, whilst strengthening the new brand identity in a digital space.