OVERVIEW
Working with the healthcare agency Engage, I designed a responsive microsite for Mundipharma's Flutiform product — an information hub featuring expert opinions on asthma management, aimed at healthcare professionals and patients.
www.engageagencies.com
APPROACH
Designed for clarity and trust — the experience needed to feel calm, optimistic, and clinically credible
Introduced more breathing space, clear calls to action, and an easily digestible page flow
Balanced brand elements carefully — accent colour used sparingly to draw attention only where action was needed
Built a fully responsive design with reusable components and a scalable page grid
OUTCOME
The result was a fresh, clean and scalable design that utilised bold accents to create a visible contrast against a softer colour palette. The brand colour of orange has been used sympathetically, only appearing in any quantity when there is a strong call to action creating a visible contrast. All of the page components are underpinned by an easy to navigate page grid and re-usable design patterns. User interactions such as high contrast roll-overs on buttons and key cards add tactility to the pages while subtle patterns run throughout the design to add texture and extra interest. The site was designed to be fully responsive for use across devices.
View the Flutiform website
Tracy is a very talented and versatile Senior Designer who you can rely on to do an excellent job and go the extra mile. Her impressive design solutions and extensive atomic design expertise helped to elevate our healthcare marketing projects.
Lewis Ashenden, Lead Product Designer, Engage in Health