BRIEF
To design a microsite highlighting the benefits of Flutiform with an information hub containing expert opinions on the management of asthma. My role was to facilitate the design of the UI along side the broader team at Engage.
www.engageagencies.com
PROCESS
We wanted the digital experience to feel calm, optimistic and informative. To achieve this we gently adjusted the balance of brand elements to include more breathing space, clear call to actions and an easily digestible page flow. Application of graphic devices and colour have been applied with care, using lots of clear space and highlighting accents to aid the absorption of critical content.
PURPOSE
User and product focused / Harmonise the brand elements / Create trust and empathy / Communicate detail clearly / Navigate content easily
RESULT
The result was a fresh, clean and scalable design that utilised bold accents to create a visible contrast against a softer colour palette. The brand colour of orange has been used sympathetically, only appearing in any quantity when there is a strong call to action creating a visible contrast. All of the page components are underpinned by an easy to navigate page grid and re-usable design patterns. User interactions such as high contrast roll-overs on buttons and key cards add tactility to the pages while subtle patterns run throughout the design to add texture and extra interest. The site was designed to be fully responsive for use across devices.
View the Flutiform website
“ I highly recommend Tracy, a great asset to any agency. Tracy is a very talented and versatile senior UI designer who you can rely on to do an excellent job and go the extra mile. Tracy joined my team in 2021 and immediately hit the ground running, tackling highly complex project briefs head-on with an almost mind-reading ability. Her impressive design solutions and extensive atomic design expertise helped to elevate our healthcare marketing projects. Operating with diligence, focus and creativity, Tracy is a calm and collected in-demand design professional that is easy to work with and a joy to have on any project.”
Lewis Ashenden, Lead Product Designer, Engage in Health