Senior Product Designer

Senior Product Designer, designing mobile annd web products across Healthtech, EdTech and insurance.

At a glance

Exscalate

Designed the visual identity and platform experience for Exscalate, a company transforming drug discovery through AI technology.

Role Senior Product Designer

Organisation Exscalate

Platform Web, responsive

Users Researchers and industry partners in drug discovery

Scope Research · Visual Identity · Icon System · UX · UI · Delivery

Impact Delivered a distinctive visual system and icon library that positioned the platform as innovative and credible in the sector

THE PROCESS

After carrying out research into the market and looking at other competitors, I began conceptualising visual routes. We wanted the digital experience to feel inspiring and innovative, reflective of the ground breaking work of the company.

THE PROCESS

We wanted the digital experience to feel modern, scientific and innovative. After understanding the project’s goals and researching, we designed the platform’s architecture based on competitors, research, and the client’s wishes.

ICON SCIENCE

Our library of diagrammatic icons helps convey concepts in an abstract way, linking topics like efficiency, precision and adaptability back to molecular science and fighting disease. These icons are used to help divide up information and to illustrate individual points under a theme. For example, some demonstrate the advantages of working with Exscalate. Others accompany the step by-step process of using the platform.

THE RESULT

The interface is innovative and dynamic, balancing dark and white space successfully, resulting in an engaging platform. Subtle animation has been applied bringing details to life. Components were designed to be fully responsive for mobile use also.