T H E B R I E F
I was asked to redesign the Axe Communication and Portfolio ‘Bibles’ as the client wanted them to stand out from other guidelines.
The content existed in basic PowerPoint format but I redesigned the visuals (graphs/photography/infographics) and edited the copy to make it look sleek, punchy and more appealing. These were then printed for distribution. I over saw the entire project from design to completion working closely with the client throughout.
T H E B R I E F
The brief proposed by the client involved creating 3 key visuals for new AXE hair styling product variants. The project was for the launch of Year 2 innovations in North America. Scamps were developed initially with visual cues to help visualise the ideas. I then created the key visuals in Photoshop.
